Emily Ratajkowski Hair Faux Pas

“Hair is a fundamental part of beauty, femininity, and identity.” The words posted by model Emily Ratajkowski were insensitive, to say the least. This was part of her Instagram message for a new campaign with French hair care brand Kérastase. Once her post went live on Instagram the backlash was quick to erupt.

Ratajkowski’s words were a reminder of how narrow-minded perceptions of hair loss can be. That those without hair cannot enjoy their “Beauty, femininity, and identity,” is offensive. What Ms Ratajkowski posted was wrong. But we must remember that the phrase was part of Kerastase’s branded campaign. And this is where the real problem lies.

It’s more complicated than we think

Suffering from alopecia, or disease-related hair loss is already difficult enough. How society perceives their physical appearance is of great importance. Marketing influences many people’s views about what beauty and femininity should be. We live in an ‘enlightened age’ where you would expect far more sensitivity but this is not the case. Money controls the images of beauty used in campaigns. Whatever a brand believes will create the largest profit dictates the images we see. Regardless of the damage, it may cause to wider society.

Why Beauty Marketing Needs to Reflect Real Life

We are so used to seeing supermodels like Emily Ratajkowski front major campaigns that we rarely question the message behind the images. Beauty brands consistently promote a narrow standard: slim bodies, high cheekbones, flawless skin, and thick, flowing hair.

But how often do we see hair care products advertised by people who reflect real-life experiences — including hair thinning, hair loss, or baldness?

For many people dealing with hair loss, this lack of representation can create feelings of insecurity and inadequacy. While fashion brands have faced criticism for unrealistic body standards, the beauty and hair industry has largely escaped serious scrutiny. As a result, millions are left feeling excluded from conversations about confidence and self-expression.

The Stigma Around Hair Loss Must End

There is no denying that healthy hair can be beautiful and fun to style. However, hair is only one part of who we are. It should never define our worth or determine how confident we feel.

Hair loss and baldness are natural, common experiences — affecting both men and women. Yet the stigma attached to thinning hair often leads to unnecessary stress, anxiety, and even depression. No one should feel less attractive because they do not match a marketing ideal.

The global beauty industry is incredibly powerful. In 2020 alone, it was projected to reach $675 billion in sales. With that level of influence comes responsibility. Brands help shape cultural standards of beauty, and those standards must become more inclusive.

Representation Matters in Hair Care Advertising

Although Kérastase and Emily Ratajkowski have issued public apologies for past campaign messaging, apologies alone are not enough. Meaningful change requires consistent representation — not one-off statements.

True beauty exists across every:

Skin tone
Body shape
Age group
Hair type — including thinning hair and baldness

The spectrum of human beauty is vast. Marketing should reflect that reality rather than reinforce outdated ideals.

A More Inclusive Future for Hair Confidence

It is time for the beauty industry to evolve. Consumers deserve campaigns that celebrate authenticity, not perfection. When brands broaden their representation, they help reduce stigma and empower people to embrace their natural appearance — whether that includes a full head of hair or none at all.

If you are experiencing hair loss and exploring solutions, we are always available to answer your questions about scalp micropigmentation and other confidence-restoring options.

We have clinics in London and Manchester.

Book an appointment for a complimentary consultation today